ALCOSENSE : ALCOSENSE BREATHALYSERS ANNOUNCE HEADLINE SPONSORSHIP FOR NATIONAL ROAD SAFETY WEEK

AlcoSense BREATHALYSERS ANNOUNCE HEADLINE SPONSORSHIP FOR NATIONAL ROAD SAFETY WEEK

Unit 3,Maidenhead Enterprise Centre Cordwallis Street Maidenhead SL6 7BE Tel: 0800 195 0088

Press Release

Contact: Graham Baskerville Phone: +44(0)1923 853211

FOR IMMEDIATE RELEASE

AlcoSense BREATHALYSERS ANNOUNCE HEADLINE SPONSORSHIP FOR NATIONAL ROAD SAFETY WEEK 23-29TH November 2009*'44 People killed or hurt by Drunk and Drugged drivers every day'

AlcoSense have teamed up with Brake to plead with people across the UK to stop and imagine the shock waves caused in a community when someone dies or is severely maimed as a result of drink driving, and change their behaviour so they never cause such common devastation to their own family or someone else's.

Road Safety Week is coordinated by Brake, the road safety charity, run with support from the headline sponsors and Department for Transport and is backed by thousands of companies, schools and community groups.

Katie Shephard, Brake spokesperson says, 'Brake is delighted that AlcoSense Breathalysers are sponsoring Road Safety Week this year and helping us to raise awareness about the dangers of drink and drug driving.  Shockingly, one in six deaths on our roads is caused by drivers over the legal limit and, increasingly, drivers get behind the wheel after a heavy night drinking completely unaware that they aren't safe to do so.  Brake is pleased to join voices with AlcoSense and urge all drivers to never drink and drive, and test themselves before the morning after.'

What is AlcoSense™'

AlcoSense™ is a mobile phone-sized breathalyser developed to quickly and accurately measure if you are near or over the UK drink driving limit. Working in the same way as a Police breathalyser (see the Fifth Gear test video on http://www.alcosense.co.uk/reviews.html AlcoSense detects the concentration of alcohol in your breath enabling the unit to provide an accurate and discreet Blood Alcohol Concentration reading and alert you if you are above the UK drink drive limit. This is aimed to help people avoid putting lives at risk by driving the morning after a night of drinking, when they are unaware that they are still under the influence of alcohol. Unintentional morning after drink driving accounts for one in five of all drink drive prosecutions each year. AlcoSense is much more compact than other breathalysers and able to give highly accurate readings through its superior technology. The ultra-quick and discreet result makes it ideal for use the morning after a night out.

AlcoSense Elite costs £59.99; the Lite is £34.99. They are available nationwide from Rowland Pharmacies online, from Maplin Electronics, Halfords online and www.alcosense.co.uk or by calling 0800 195 0088. Fresh blow tubes are available in packs of 20 priced at £4.99

Motor racing legend Stirling Moss fully supports AlcoSense™

'I wouldn't drive the morning after; neither would I let my family without checking ourselves with AlcoSense™.  AlcoSense™ personal breathalysers are discreet and accurate - it is not worth taking the risk of drink driving, so I recommend people keep one handy to check before they drive.'

For more information, samples, or prizes for competitions, please contact: Graham Baskerville, Baskmedia   tel: +44(0)1923 853211 Mob: +44(0)7983 353927 E: baskmedia@aol.com

Further images available on www.alcosense.co.uk/media-resources/login.cfm

1 Survey of 1,000 people conducted by Now Group UK Ltd, November 2008

* Road Casualties Great Britain 2007,Dept of Transport

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